I grew up in the town of Caen located in Normandy, France. I hold a bachelor’s degree in marketing from Leeds Beckett University in England and a master’s degree in marketing from the EM Normandy Business School in France.
Prior to Watkins I spent most of my career in the software, high-tech, cyber-security and digital marketing consulting industries, both on the B2C and B2B side. In the past I also led cross-functional teams in the areas of brand, marketing communications, product marketing, demand generation, digital marketing, business intelligence and e-commerce. I am passionate about technology and taking an omni-channel approach to facilitate brand awareness and the achievement of sales objectives, resulting in improved return on marketing investment.
I joined Watkins in April 2019 and had the pleasure of leading the Digital Marketing department with a talented group of subject matter experts in areas such as web development, search engine optimization, paid media, customer experience, marketing services and business intelligence. Our goals have been to drive demand generation results, enable our dealers with great tools, and increase brand preference in the market.
As Vice President, Global Marketing, I am responsible for developing and executing high-value strategic marketing initiatives and leading North American marketing activities for our global brands. I oversee several functions, including brand, product management, digital marketing, and creative design. I am passionate about developing our customer experience vision, which will continue to be a strength and strong motivating factor for our team to deliver on our Watkins Wellness values.
I joined Watkins because of its unparalleled culture of transparency, integrity, and its people first philosophy. Watkins allows people to blossom in what they do best and bring forward new ideas that foster innovation and growth within the organization. I am proud to call Watkins “my home” and the best place to drive the Marketing organization to the next level.
On a personal note, I stay very active in San Diego with my wife and two children. We enjoy traveling the world and both of our children are very involved in music and sports. Weekends are spent at youth orchestras, dance studios, and swimming pools in the north county part of San Diego!
Prior to Watkins I spent most of my career in the software, high-tech, cyber-security and digital marketing consulting industries, both on the B2C and B2B side. In the past I also led cross-functional teams in the areas of brand, marketing communications, product marketing, demand generation, digital marketing, business intelligence and e-commerce. I am passionate about technology and taking an omni-channel approach to facilitate brand awareness and the achievement of sales objectives, resulting in improved return on marketing investment.
I joined Watkins in April 2019 and had the pleasure of leading the Digital Marketing department with a talented group of subject matter experts in areas such as web development, search engine optimization, paid media, customer experience, marketing services and business intelligence. Our goals have been to drive demand generation results, enable our dealers with great tools, and increase brand preference in the market.
As Vice President, Global Marketing, I am responsible for developing and executing high-value strategic marketing initiatives and leading North American marketing activities for our global brands. I oversee several functions, including brand, product management, digital marketing, and creative design. I am passionate about developing our customer experience vision, which will continue to be a strength and strong motivating factor for our team to deliver on our Watkins Wellness values.
I joined Watkins because of its unparalleled culture of transparency, integrity, and its people first philosophy. Watkins allows people to blossom in what they do best and bring forward new ideas that foster innovation and growth within the organization. I am proud to call Watkins “my home” and the best place to drive the Marketing organization to the next level.
On a personal note, I stay very active in San Diego with my wife and two children. We enjoy traveling the world and both of our children are very involved in music and sports. Weekends are spent at youth orchestras, dance studios, and swimming pools in the north county part of San Diego!