I grew up in the town of Caen located in Normandy, France. I hold a bachelor’s degree in marketing from Leeds Beckett University in England and a master’s degree in marketing from the EM Normandy Business School in France.
Prior to Watkins I spent most of my career in the software, high-tech, cyber-security and digital marketing consulting industries, both on the B2C and B2B sides. In the past I also led cross-functional teams in the areas of brand, marketing communications, product marketing, demand generation, digital marketing, business intelligence and e-commerce. I am passionate about technology and taking an omni-channel approach to facilitate brand awareness and the achievement of sales objectives, resulting in improved return on marketing investment.
I joined Watkins in April 2019 and at that time had the pleasure of leading the Digital Marketing department in areas such as web development, search engine optimization, paid media, customer experience, marketing services and business intelligence. Together with a team of talented subject matter experts, we aimed to drive demand generation results, enable our dealers with great tools, and increase brand preference in the market.
As Vice President, Customer Experience, I oversee several functions, including business analytics, business operations, digital marketing, and creative design, as well as the teams that interface with our dealers and end-user customers, such as warranty, technical support, and customer experience. I am passionate about developing our customer experience vision, which will continue to be a strength and strong motivating factor for our team to deliver on our Watkins Wellness values.
I joined Watkins because of its unparalleled culture of transparency, integrity, and its people first philosophy. Watkins allows people to blossom in what they do best and bring forward new ideas that foster innovation and growth within the organization. I am proud to call Watkins “my home” and the best place to drive the Customer Experience organization to the next level.
On a personal note, I stay very active in San Diego with my wife and two children. We enjoy traveling the world and both of our children are very involved in music and sports. Weekends are spent at youth orchestras, dance studios, and swimming pools in the north county part of San Diego!