Roeya Vaughan
Chief Commercial Officer

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I believe enduring growth starts with seeing opportunity clearly, understanding what matters most to consumers, and creating distinctive value. As Chief Commercial Officer of Watkins Wellness, I lead our integrated global commercial strategy across sales, marketing, customer experience, strategic planning, and business analytics, bringing these capabilities together to drive sustainable growth.
 
Over the course of my career, I have led businesses and transformations across consumer products, sport, and lifestyle, from emerging growth businesses to billion-dollar global portfolios. My experience spans iconic brands including Barbie, Oakley, ASICS, and BEHR/KILZ, as well as entrepreneurial and founder-led businesses. Across these different environments, there’s been a consistent thread: bringing clarity to where to play and how to win, building stronger connections with customers and consumers, and translating strategy into meaningful growth.
 
I lead with curiosity, clarity, and a strong bias toward collaboration. I believe the best ideas emerge when different perspectives come together, and that meaningful progress requires both the courage to think differently and the discipline to turn ideas into results.
 
Outside of Watkins Wellness, I am committed to mentoring and developing the next generation of leaders, particularly creating opportunities for women to grow, lead, and thrive.
 
I am excited to be part of Watkins Wellness and to work alongside our teams and partners as we build on an incredible foundation and bring wellness to more people around the world.