As Vice President & General Manager of Specialty Retail, North America, I provide vision and leadership across all sales and brand and channel marketing functions. This includes establishing and implementing strategic plans that guide retail performance optimization, new business development, strategic accounts, sales training, and Watkins Wellness’ brand and channel marketing activities.
Prior to joining Watkins Wellness in 2020, I gained over twenty years of sales and marketing management experience in the building products industry. I have led sales and marketing teams in the faucet, window and cabinetry categories selling through multiple distribution channels, including retail and large specialty dealer segments.