Mike Zook

Vice President & General Manager, Specialty Retail – North America

Mike Zook

As Vice President & General Manager of Specialty Retail, North America, I provide vision and leadership across all sales and brand and channel marketing functions. This includes establishing and implementing strategic plans that guide retail performance optimization, new business development, strategic accounts, sales training, and Watkins Wellness’ brand and channel marketing activities.

Prior to joining Watkins Wellness in 2020, I gained over twenty years of sales and marketing management experience in the building products industry. I have led sales and marketing teams in the faucet, window and cabinetry categories selling through multiple distribution channels, including retail and large specialty dealer segments.

I was drawn to Watkins Wellness because of the great culture and the people that make this an exceptional company. I believe in the products we manufacture and the physical, emotional, and relational wellness benefits that come from owning one of our hot tubs. My experience has been that everyone believes in the “Watkins Way” values and lives them every day out of passion to serve our customers and help others feel good and live well.

When not working you will find me spending time with my family and friends, on the golf course, or seeking out another adventure that challenges me both physically and mentally.