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Sr. Customer Marketing Manager in Winston-Salem, NC at Liberty Hardware

Date Posted: 2/1/2019

Job Snapshot

Job Description

Job Description

Key customer expert.  Responsible for the development, execution of annual customer specific marketing plans and budget inclusive of shopper insights research, merchandising roadmaps, promotions, assortment planograms, point-of-sale signage, digital and display component SKU rationalization.  Conduct in-depth data analytics to find insights that will drive win wins for Liberty and its key customers.  Identify and analyze new key customer specific opportunities for profitable growth, lead scoping and oversee strategy and business case development.  Provide category prioritization, guidance and direction to customer marketing and project management teams. Mentor and coach junior staff.

Key Responsibilities:

Strategy Development

  • Key customer expert – understand customer and Liberty Hardware objectives and strategies to drive win-win situations
  • Partner with Marketing Research to perform market and trend research, determine market potential, identify shopper needs or trends to develop shopper/customer specific in-store and digital marketing plan
  • Determine appropriate methods of competitive analysis and lead research to understand how competition is placed across various competing retailers
  • Oversee gap analysis studies to identify opportunities to grow Liberty’s business with the customer via new product, assortment, merchandising, cross selling, promotions, etc.
  • Analyze category specific customer P&L and provide analytical insights to Sales on development of customer plans
  • Research and share best practices in customer marketing with direct reports and marketing colleagues including cross category
  • Manage the category - customer P&L

Customer Engagement

  • Manage the planning and execution of product line or business reviews as requested by the customer
  • Oversee development of merchandising (for new and existing products), Planograms, POS and in-store signage/collateral strategies that drive sales and improves end user shopping experience
  • Develop materials for and deliver customer presentations
  • Develop plans for building presence on customer’s websites; work with Digital Marketing to execute against plan
  • Maintain and build relationships with key customer; work with the customer to collectively build annual plan
  • Anticipate and address potential channel conflicts
  • Oversee, define and develop annual customer specific marketing plans and creative briefs that are in line with category objectives, including the development of promotions, managing the promotional P&L, tracking and auditing
  • Build relationships with the customer’s marketing organization and develop actionable insights into their vision, go to market strategy, key initiatives and their full menu of marketing activities
  • Engage with direct reports’ customer activities as needed or time permits

Cross-functional Collaboration

  • Provide category prioritization guidance to project management team
  • Partner with Marketing to understand category specific marketing plans  and  customize the plans for the customer accordingly
  • Provide direction to marketing coordinators to address customer requests
  • Provide scope and strategy direction to project management lead
  • Support all aspects of life cycle management, including minimum semi-annual review of display components

People Management

  • Manage staff day to day activities (travel, expense approvals, etc.)
  • Solicit feedback from internal customers and provide feedback to direct reports
  • Work with employees to develop goals and objectives and conduct performance and career conversations
  • Provide on-boarding, coaching and training to staff as needed

Required Education/Experience:

  • Bachelor’s degree in Marketing or Business, MBA preferred
  • 7-10 years’ product or channel marketing experience
  • Consumer package goods, home improvement or building products experience
  • Experience managing multiple channels or product lines with P&L responsibility


Full or Part Time

Full time

Liberty Hardware is an equal opportunity employer. Applicants are considered for all positions without regard to race, color, religion, gender, sexual orientation, protected status as a veteran, national origin, age, disability, genetic information, gender identity, or any other legally protected status under federal, state or local law.

Liberty Hardware is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.