Social Media Coordinator in Vista, CA at Watkins Wellness

Date Posted: 1/7/2020

Job Snapshot

Job Description

Job Description

We are hiring a Social Media Coordinator to join our Marketing Services team!

IN A NUTSHELL

Can you creatively market and promote products via social media platforms?  As our Social Media Coordinator, you will work extensively with our Marketing Services and broader Digital Marketing teams.  Reporting to the Sr. Marketing Services Manager, your main responsibility will be to provide social media support for two of our premier brands, Hot Spring® Spas and Caldera® Spas.  Your day to day involvement can include scheduling and posting content, community management, social analytics reporting, and some other social content creation including photo and video opportunities. This is a great opportunity to help drive traffic to our social media platforms and help grow our leading brands even further!

IS THIS YOU?

  • Are you well-versed in using current social tools?  As our Social Media Coordinator, you will schedule and post social media content daily across Facebook, Instagram (including Stories and IGTV), Twitter, Pinterest, and Houzz.  To accomplish this, you will work from a monthly calendar to schedule out and post a variety of content across various social channels in addition to building URLs specific to social media channels to ensure correct tracking.  
  • Are you an avid brand advocate?  In this position, you will monitor our social media accounts for Hot Spring® and Caldera® Spas to include brand mentions, applicable hashtags, and customer care requests while also engaging with our customers across online channels.  You will also work directly with the Customer Care team and assign all applicable messages over to their team.  Another area will include using native channels and platforms such as Social Studio, Sprout Social, and the brand websites to respond to customers.  In addition to monitoring our national competitors across social media, you will also monitor our dealers across social channels and make recommendations related to dealer content.
  • Can you draw conclusions from data?  Another area we’ll look for your insight on is how we can measure and improve results.  Therefore, you’ll help prepare monthly reports of both brands’ metrics using Google Analytics, Sprout Social and native reporting tools.  You will also create and review reports on the social presence of our competitors and pull together monthly reports of dealer’s social media posts for sharing out with internal stakeholders.
  • Can you spark creativity and new ideas?  We’re eager to hear your suggestions!  You will research images on our Digital Asset Management System and our Getty Images account as well as use photo editing tools to download and crop images for social media when applicable.  This may also include assisting with the ideation of content for monthly social media calendars, social posts, and content ideas across the website.

WHAT YOU NEED

  • Bachelor's degree in Marketing, Communications, or other related discipline.
  • One to two (1-2) years related experience in social media marketing and/or training.  The equivalent combination of education and experience may be considered.
  • Proficient user in Microsoft Office suite, Google Docs/Spreadsheets, and social platforms such as: Facebook, Instagram, Twitter, Pinterest, YouTube and Houzz. 
  • Proficient user with Social Studio, Sprout Social, or similar social media platform experience is a plus.
  • Light video and photo editing skills as well as experience with Facebook Insights and Google Analytics are a plus.
  • Must be able to prepare reports, worksheets, charts, schedules, procedures, and other data as necessary. 
  • Excellent communication skills with the ability to interact with all levels within the organization as well as strong ability to work in a team environment are necessary to be successful in this position.

WHAT YOU’LL GET

At Watkins Wellness®, people matter.  To help you, “Feel good. Live well™”, at work and at home, we provide a competitive package including: exceptional health and wellness benefits, paid time off, bonus, profit sharing, 401k, tuition reimbursement and much more.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

RECEIVE NEW JOB ALERTS ON YOUR PHONE! Text PEOPLE to 760-305-4233

Shift

Full or Part Time

Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

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