SEO/Search Engine Optimization Analyst in Aston at Endless Pools

Date Posted: 1/19/2018

Job Snapshot

Job Description

Endless Pools is an entrepreneurial Direct Marketing company selling a high-end, health focused product. We are always trying to push the envelope and develop new ways to motivate people to interact with our sites, request information, and ultimately drive sales. Here, you'll have an opportunity to learn and grown in an exciting, ever-changing environment. Our culture is casual yet professional with passion for our product. Endless Pools is a subsidiary of Watkins Wellness and Masco Corporation (NYSE: MAS), a Fortune 500 company whose products include Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; KraftMaid® and Merillat® cabinets and Milgard® windows and doors

We are looking for a SEO/Search Engine Optimization Analyst with familiarity and experience in SEO and related tools, social media, and Google Analytics.

Responsibilities include:

Weekly keyword tracking and position analysis across business domain portfolio.

Identification of existing rank improvement opportunities

Identification of new keyword ranking opportunities

Work with Web developer to formulate and implement on-page SEO changes

Work with foreign language translators to convert existing blog content into international versions

Work with copywriter to develop new content around keyword ranking opportunities

Identify and focus on Google instant answer opportunities on domestic and foreign language websites

Identify, vet, and acquire new inbound link opportunities across all sites

Identify and implement internal and cross-domain links

Ongoing evaluation of website health for broken images or links and incorrect page forwarding

Create and maintain monthly SEO summary analysis reporting to management: position changes, organic visit impact, new keyword penetration, business impact

Skills:

SEO: keyword research and position tracking tool experience a plus

Social Media: understand business tone and professionalism

Google Analytics and Google Tag Manager familiarity

Strong organizational and time management skills

Excellent communication skills, especially written and presentation, with the ability to interact with all levels within the organization; Strong ability to work in a team environment.

Must be proficient using Microsoft Office applications

Education and Experience

BA/BS Marketing, Information Systems, Advertising or related field

Endless Pools is an equal opportunity employer.

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