Regional Sales Manager, Western in Mississauga at Masco Canada

Date Posted: 1/14/2020

Job Snapshot

Job Description

Job Description

This senior level position will report directly to the Vice President of Trade Sales in our Mississauga, Ontario office.  The incumbent will manage and implement brand strategies for the Western region (Manitoba, Saskatchewan, Alberta & British Columbia). At times you will also be assigned a number of strategic initiatives which will require your involvement with other markets across the Country as required. You will work closely with your regional counterparts and with the senior management group to develop regional KPI’s, action plans in addition to maintaining and managing the region’s budget process.  You will develop strong relationships with all key customers, influencers and users, work closely with Masco’s marketing, customer service, quotations and manufacturing/logistics groups, understand all segments and ensure all agencies have the appropriate people in place to maximize opportunities. 

 Core Responsibilities:

  • Develop, maintain and grow relationships with key influencers across our various target segments with emphasis on the design community in Vancouver and both Northern & Southern Alberta
  • Responsible for achieving sales targets, strategies, and tactics as prescribed and agreed upon
  • Responsible to create and execute residential proposals among top regional builders
  • Assist in the preparation of annual and monthly sales forecast and sales targets
  • Monitor and analyze field sales reports, interpret results and take corrective action to achieve sales targets
  • Travel to support sales targets and responsibilities. Time and expenses to be managed based on needs and expectations of specified area
  • Provide monthly a detailed account of all training, competitive intelligence, product requirements, in the specified regional area to expand market share.
  • Direct and assist the sales team and rep agencies in accordance with the strategies and tactics of the Region
  • Create and execute focused sales strategies and programs for the various segments 
  • Coach and further develop our independent sales agencies to ensure that not only are our Masco brands given the appropriate amount of attention but that they understand the market segments and influencers.  Develop & help implement action plans with them.
  • Lead and participate in product knowledge seminars with influencers and end-users which include lunch & learn contractor breakfasts, and site demonstrations.
  • Participation in the various trade organizations and subsequent trade shows such as CIPH, ASPE, CHES, NEWH, NKBA, MCAC and Canadian Home Builders
  • Maintains professional and productive relationship with major distributors
  • Assists Vice President of Trade Sales in the development of departmental goals and objectives; recommends, implements, and administers policies and procedures to enhance operations
  • Reviews ongoing performance results and identifies needs of agencies.
  • Provide ongoing, effective and timely sales and technical training on all product categories
  • Provide appropriate support in identifying and addressing field product performance/quality
  • issues. This will include support in resolving escalated customer issues and interacting with the Engineering group in gathering necessary information on potential product performance/quality issues
  • Maintains a favourable working relationship with all employees to promote a cooperative and harmonious working environment in order to facilitate positive employee morale, productivity, and continued improvement.
  • Maintains high morale and productivity
  • Assists in the annual budget planning process and regularly monitors expenditures
  • Analyzes and appraises the effectiveness of sales, methods, costs, and results; approves, sample orders & display content and costs for show homes and personal use requested by sales representatives
  • Utilizes promotional opportunities to their fullest advantage.
  • Create and execute focused sales strategies and programs for the various segments 
  • Influencing the product selection for major new construction projects
  • Development, in conjunction with Marketing and Brand of appropriate segment focused support tools (sales samples, presentations, literature, newsletters, promotions)
  • Annual budget preparation, sales forecasting lead for special projects
  • Duties and responsibilities are subject to change and could be adjusted in an effort to better serve the organization. 


  • Analytical and skilled in competitive intelligence; computer literate;
  • Highly motivated, driven and results oriented team player;
  • Ability to build relationships and deal with decision-makers;
  • High energy level, a strong work ethic and a positive attitude;
  • Customer oriented and have a polished and professional demeanor;
  • Aptitude to write reports, business correspondence, and procedure manuals
  • Demonstrated business skills related to budgeting, training, hiring, writing, presentation and selling products/services to clients
  • Demonstrated leadership, communication and listening skills
  • Skilled in working successfully with a diverse team of people
  • Entrepreneurial and passionate and able to successfully operate within a dynamic, aggressive organization.
  • Ability to lead meetings and present to large audiences
  • Work requires willingness to work a flexible schedule including overtime as required
  • Willing to travel at approximately 50% of the time
  • Advanced Presentation and negotiation skills required
  • Excellent time management skills
  • Intermediate Microsoft Office (Excel, PowerPoint, Word),
  • Excellent interpersonal and effective verbal and written communication skills 
  • Demonstrated ability to work independently.
  • Continually demonstrate a commitment to the organizations core values (Service, Excellence, Collaboration, Passion & Integrity)

Masco Canada (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

No visa sponsorship is available for this position, unless specified within the job description.