Product Marketing Specialist in Ann Arbor at Masco Cabinetry

Date Posted: 9/17/2018

Job Snapshot

Job Description

Masco Cabinetry has an immediate opening for a Product Marketing Specialist position at our corporate headquarters in Ann Arbor, MI!

Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets®. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry products have been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association.


Responsible for supporting and executing the overall marketing strategy for branded product communications with key constituents (consumers, designers, merchants and sales team).


  • Work in collaboration with advertising agency to assist in briefing, developing and executing marketing and communication materials within the dealer and retail channels to drive designer loyalty and consumer preference.
  • Support product launches with commercialization planning, marketing material development, project management and plan execution.
  • Review and approve the specification, design and execution of collateral and supporting material developed by external agencies.
  • Design and execute analyses of available data to help support decision making and strategy development.
  • Participate in the review of merchandising centers designs and showroom displays in conjunction with Customer Strategy Team to ensure alignment with brand positioning. Monitor to ensure displays are maintained to a high quality standard and are a strong representative of the KraftMaid brand.


  • Bachelor’s degree in marketing, business or related field.
  • Proficient computer skills required including Microsoft Office Suite.
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Strong quantitative and qualitative analysis skills. Ability to find summary conclusions from analyses and communicate results and implications to key stakeholders.
  • Excellent verbal and written communication skills with the ability to interact with internal and external customers.
  • Excellent project management and budgeting skills with a deadline orientation and focus.
  • Ability to travel up to 10%.
  • 1-3 years marketing communication experience.


  • 5+ years marketing communication experience.
  • Prior copywriting work experience.
  • Retail display and merchandising experience.
  • Ability to manage collateral and merchandising materials in multiple retail environments.