Marketing Specialist in Ann Arbor at Masco Cabinetry

Date Posted: 2/17/2018

Job Snapshot

Job Description

Masco Cabinetry has an immediate opening for a Marketing Specialist at our corporate headquarters in Ann Arbor, MI!


Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets®. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry products have been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association.


JOB SUMMARY:

Responsible for the execution of the overall marketing communication strategy for branded product communications within the home center channel.


PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

  • Develop and execute marketing and communication materials within the home centers to drive designer loyalty and consumer preference.
  • Support product launches with commercialization planning, marketing material development, project management and plan execution.
  • Review and approve the specification, design and execution of collateral and supporting material developed by external agencies and Masco Cabinetry marketing services.
  • Participate in the review of merchandising centers designs and showroom displays in conjunction with Channel Marketing and Design Team to ensure alignment with brand positioning.
  • Support the home centers channel with ad hoc marketing collateral and supporting materials as requested.

ESSENTIAL QUALIFICATIONS AND SKILLS:

  • Bachelor’s degree in marketing, business or related field.
  • 3 years marketing communication experience.
  • Proficient computer skills required including Microsoft Office Suite.
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Excellent verbal and written communication skills with the ability to interact with internal and external customers.
  • Excellent project management and budgeting skills with a deadline orientation and focus.
  • Ability to travel up to 10%.

PREFERRED QUALIFICATIONS AND SKILLS:

  • Prior copywriting work experience.
  • Retail display and merchandising experience.
  • Ability to manage collateral and merchandising materials in multiple retail environments.