Marketing Automation and CRM Manager in Vista, CA at Watkins Wellness

Date Posted: 10/10/2018

Job Snapshot

Job Description

Job Description

Watkins Wellness, established in 1977 in Vista, Calif., is dedicated to promoting wellness to consumers who live active lifestyles and are health conscious. The company manufactures the Endless Pools® line of aquatic fitness products, and is also the world's largest manufacturer of hot tubs, including Hot Spring® Spas, Hot Spot® Spas, Caldera® Spas, and the American Hydrotherapy Systems spa brands. The Watkins Wellness dealer network extends into all 50 states and more than 70 countries. Watkins Wellness is a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 company whose products include Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; KraftMaid® and Merillat® cabinets and Milgard® windows and doors.  For more information about us, please visit our website at

We are seeking a Marketing Automation and CRM Manager to join our Marketing team!


In this newly added position within our organization, you will lead the day-to-day operations of our email marketing and CRM platforms including campaign development, lead tracking, and reporting.  While reporting to the Director of Digital Marketing, you’ll partner closely with the Digital Marketing and Brand Management teams to develop Lead Nurturing strategies and initiatives that generate an increase in sales, through creating a better shopper experience for our Hot Spring® Spas and Caldera® Spas consumers.


  • Are you a strategic leader? In this position, you will provide thought leadership and subject matter expertise in the areas of Marketing Automation and Lead Nurturing and be responsible to develop annual strategy in these areas. You will also lead the execution of the annual strategy and collaborate/consult with the Marketing Leadership Team to support all Watkins Wellness marketing objectives.
  • Can you inspire a team? You will be responsible for leading and motivating a team to success and creating a climate in which people want to do their best through setting clear goals and expectations, assigning projects and tasks, coaching, mentoring, performance management, and professional development. You’ll also be asked to hire and effectively onboard top talent, when appropriate.
  • Are you system-savvy? In addition to being responsible for executing on the day-to-day configuration, support, maintenance and improvement of the Email & CRM platforms, you will also need to work with developers to ensure successful rollout of new enhancements to the systems.
  • Are you process-oriented? We will look to you to improve our overall processes and visibility into exposing consumer profile and behavior data inside the CRM platform. You will work closely with functional leaders in Marketing, Customer Service, and other subject matter experts to identify and implement new business processes for Dealers, Sales, Service, and Marketing. In this role, you will be instrumental in the customer care of our dealers and will be required to interact with dealers regarding the system. 
  • Can you build strong partnerships? To be successful in role, you will need to be able to build productive and positive working relationships with our agency partners to ensure they are providing exceptional results in developing strategies, plans, and targets. You’ll also be responsible for providing business user requirements, technical project management support, KPI tracking, and delivery throughout all phases of digital projects, and identify and establish new relationships and resources as required.
  • Are you analytical? As part of your role, you will lead our Marketing Automation and CRM marketing efforts by continuously optimize plans and programs and monitoring key performance metrics to maximize our return on investment, and proactively identify course corrections.
  • Can you tell a compelling story? In this role, we are looking for a strong presenter who is comfortable using data to convey conclusions and recommendations to audiences such as senior level management, Marketing leadership teams, and other forums such as sales or dealer meetings.
  • Are you a team player? As part of the Digital Marketing team, you will collaborate and partner ongoingly with our Brand Management, Creative Design, Marketing Content, Product Management, and Sales teams.
  • Are you customer focused? You will be instrumental in the customer care of our dealer network as it relates to assisting and training on our CRM and Marketing Automation systems. 
  • Can you manage a budget? You will develop and manage the expense budget for Marketing Automation and CRM initiatives while collaborating with the Director of Digital Marketing and Brand Managers to assure spending is consistent with overall brand strategy.
  • Do you stay current? We will need you to keep ahead of Marketing Automation, CRM, and Lead Nurturing trends by investing in trainings, certifications, webinars, networking events, and other opportunities to sharpen mastery and stay current.


  • Bachelor's degree in Business, Marketing, or related field.  The equivalent combination of education and experience may be considered.
  • 7-10 years’ experience working with sophisticated marketing programs and/or general marketing experience.  At least 3 years of project management experience is desired.  Experience in B2C Lead Nurturing is a strong plus.
  • Minimum 2 years’ experience in providing team leadership team and directly managing others is required. Experience managing outside agencies is strongly preferred. 
  • High proficiency level in Microsoft Office products, especially MS Excel is required.
  • Demonstrated experience with CRM, Marketing Automation, and Content Management systems (e.g. extranets, sales portals) is required.  Experience specifically with Salesforce CRM and Salesforce Marketing Cloud is preferred.  Salesforce certification is a plus.
  • Excellent communication skills with the ability to interact with all levels within the organization.
  • Strong ability to work in a team environment. 
  • Ability and willingness travel up to 10% of the time for meetings, conferences, events, dealer visits, etc.


At Watkins Wellness®, people matter.  To help you, “Feel good. Live well™”, at work and at home, we provide a competitive package including: exceptional health and wellness benefits, paid time off, bonus, profit sharing, 401k, tuition reimbursement and much more.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

Watkins Wellness is an Equal Opportunity Employer.


Full or Part Time

Full time

Watkins is an equal opportunity employer. Applicants are considered for all positions without regard to race, color, religion, gender, sexual orientation, protected status as a veteran, national origin, age, disability, genetic information, gender identity, or any other legally protected status under federal, state or local law.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.