Director, Product and Brand Marketing, Hansgrohe North America in Alpharetta, GA at Masco

Date Posted: 11/26/2019

Job Snapshot

Job Description

Job Description

The Company

As part of the internationally active Hansgrohe Group, hansgrohe is the premium brand for showers, shower systems, bathroom and kitchen taps, as well as kitchen sinks. With its many award-winning products, hansgrohe shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. With these moments in mind, hansgrohe develops ground-breaking solutions that unite extraordinary design, long-lasting quality and intelligent features for maximum ease of use. hansgrohe turns water into an impressive experience: hansgrohe. Meet the beauty of water.

Hansgrohe North America

Hansgrohe’s business operation in North America is headquartered in Alpharetta, Georgia.  Along with its world-class manufacturing facility since 1996, Hansgrohe’s North American business delivers their full-range of premium brand products to the US and Canadian markets.  For more information on hansgrohe North America, please visit www.hansgrohe-usa,com.

Hansgrohe North America is seeking an experienced Director, Product and Brand Marketing who, reporting to the North American President, will have overall responsibility for directing and coordinating the product management and marketing teams who manage product development from  concept to end of life cycle and develops, champions and executes brand and channel strategies for hansgrohe along with best in class training, trade shows, and event initiatives supporting both hansgrohe and AXOR.

Job Summary:

This position serves as a senior leader for the marketing and product development department.   With a high level of autonomy and minimal management oversight, uses extensive product management skills, research and development experience and marketing knowledge to lead a large team of professionals in strategy development, marketing initiatives and product development execution.  Working directly with the senior executives of the organization, executes strategic marketing efforts and new product development in order to get teams and sponsors multiple projects (including new product development) with significant scope and revenue impact for the corporation.

Leads the strategic marketing efforts of the hansgrohe and AXOR brands. Develops and executes specific strategies for the brands designed to maximize hansgrohe’s return on its brand investment through market share growth and price realization. Senior Managers develop brand and portfolio strategy, pricing strategy, innovation, brand communication plans, and trade event strategy often with assistance of their direct reports.

Job Responsibilities:

Essential Duties and Responsibilities:

Product Management

  • Lead all functions of Marketing: Channel Marketing, Brand Marketing, Vertical Marketing, Creative Services and Marketing Communications.
  • Own the Stage Gate process, identifies co-owners and ways to maximize the process’ positive impact and success for the corporation and minimize risk.
  • Work cross-functionally to drive product revenue and margin goals, overseeing product performance. Maximize margins and ROI, minimize wastes using the process.
  • Leads the Product Management function in Marketing including the introduction and ongoing management of products and services with the potential for significant business impact on the organization.
  • Plans, assigns, monitors, reviews, evaluates and leads the work of multiple assigned staff members including other people leaders, supporting multiple key products and marketing initiatives.
  • Partners with Human Resources in identifying potential future leaders, spotting performance problems and approving recommendations for remedial action; evaluating performance; and interviewing and selecting staff at all levels.
  • Develops and maintains strong relationships with internal and external stakeholders at the senior level and manages those key relationships to the benefit of the firm.
  • Facilitates effective corporate communications for key products and services through planning and coordination with the firm’s corporate communications area. May also serve as a spokesperson to external media for assigned area of responsibility.
  • Leads strategic planning function for marketing and product management, ensuring that product requirements are incorporated into planning and execution. Owns the Stage Gate process.
  • Manages and monitors tactical initiatives that support the company’s growth objectives and strategies.
  • Establishes and manages the administration and monitoring of timelines and budgets for product development initiatives, oversees the project management team and activities.
  • Analyzes and reviews overall product metrics on a regular basis as well as drives data collection and analysis by individual product managers as determined by project/product objectives.

Strategy

  • Contribute to and lead the development of the hansgrohe brand strategy and outline the tactics needed to achieve the objectives.
  • Leads the development of the strategy around defining and reaching the target consumer.
  • Drives key brand, category or portfolio category initiatives that effectively reach and connect with target consumers.
  • Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business.
  • Ensures brand consistency across all business areas.
  • Outlines and communicates a holistic vision that ties effective omnichannel execution to broader marketing and business mandates, such as enhancing customer experience.
  • Provide and manage long-term product category plans, assist in forecasting of trends in the marketplace. Travel to the market for insights and gather VOC (voice of customer) to make informed decisions.

Innovation

  • Provides new thinking around brand or category innovation unlocking true white space or new to the world innovation. Executes new means for stimulating creativity, insight collection or idea generation leading to new to the world insights and brand concepts.
  • Authors compelling concept statements for innovation and uses experience, market, and consumer knowledge to prioritize ideas.
  • Works collaboratively with Product Management and Business Development to develop and create a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can explain the innovation strategy to others.

Brand Communication

  • Establishes clear objectives for brand communication and a vision for short and long-term success.
  • Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade events while working with the Channel Marketing and Sales teams.
  • Accountable for delivering marketing objectives and strategies for the upcoming year. Executes brand communications across brands, countries, and regions with purposeful differentiation and reapplication based on portfolio and category strategies.

Insights

  • Applies deep understanding of the target consumer to guide both short and long-term decisions. Links independent insight and observations to form a holistic, proprietary understanding of the target consumer and leverages as a competitive advantage. Translates marketplace insights into winning strategies and tactics for the brand.
  • Educates others on the target consumer and marketplace.
  • Maintains marketing metrics and key brand and quality measures to track and understand the underlying drivers and interaction of each metric. Create business plans, establish objectives and own products from inception through their lifecycles.
  • Use performance data to identify and resolve issues within product management and marketing strategies, provide the sales organization with a clean launch message/campaign.
  • Guides the team to perform market research and supervises the conducting of this important activity.
  • Provides in-depth analysis and interpretation to track trends and identify potential product needs to develop product specifications.

Pricing & Promotions

  • Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories. Applies price modeling information to manage promotional pricing. Utilizes product, pack configurations and brand architecture to exploit price ladder.
  • Leads pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels.
  • Trains others on the relationship between pricing measures and brand equity.

Financial Management

  • Utilizes financial data and analysis to calculate ROI for marketing initiatives.
  • Adept in margin mix modeling to drive portfolio promotional planning.
  • Leads annual budgeting and monthly forecasting process for Advertising, Consumer, and Trade Promotions.
  • Develops and manages the annual budgets for Capital expenses (Product Development, tooling, etc.) as well as operating budgets for the Product Management, R&D and Marketing groups

People Development

  • Sets clear objectives and prioritizes initiatives for self and team. Assigns clear projects and tasks to direct reports while coaching and developing their skills. Performs semi-annual performance reviews for team members.
  • Collaborates with brand management peers to share marketing best practices.

Required Education, Experience and Qualifications

  • Four-year college degree MBA Preferred.
  • 8-10 years of equivalent marketing experience.
  • Translating marketing objectives into strategies and tactics. Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
  • Recommending pricing strategies / guardrails and managing price to extract maximum value.
  • Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio.
  • Strong decision-making background in ambiguous environments with a bias for action.
  • Demonstrated success working in a matrix environment.
  • Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures.
  • Strong communication skills and ability to develop materials for corporate strategy and business review meetings.
  • Proven ability to manage and develop a team.
  • Fluent in English.
  • 20% travel required.

Company

Default Company

Full or Part Time

Full time

Masco Corporation (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

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No visa sponsorship is available for this position, unless specified within the job description.


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