Channel Strategy Manager in Ann Arbor at Masco Cabinetry

Date Posted: 8/10/2018

Job Snapshot

Job Description

Masco Cabinetry has an immediate opening for a Channel Strategy Manager at our corporate headquarters in Ann Arbor, MI!


Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets®. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry products have been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association.


JOB SUMMARY:

Responsible for making KraftMaid the brand of choice for kitchen designers and merchants at a valued and critical retail partner.


PRINCIPAL FUNCTIONAL RESPONSIBILITIES:

  • Maximize brand share within the channel by driving 1) designer engagement 2) showroom excellence 3) identifying and executing programs that drive performance
  • Partner with the customer’s merchant team to expand their share in the category as well as KraftMaid’s brand share.
  • Design and execute market research and data analytics to answer critical channel questions and make fact-based decisions.
  • Collaborate with the customer, internal sales team, and brand team to develop channel strategy. Translate strategy into actionable plans, projects, and programs.
  • Measure and optimize return on investment for plans, projects, and programs.
  • Develop and implement a holistic designer education and engagement program that leverages all available touch points – including training and other event based programs, sales calls, and digital opportunities.
  • Maximize brand impact within the channel by developing and driving a comprehensive showroom strategy.
  • Develop, measure, and drive critical KPI’s, not limited to: designer satisfaction, designer advocacy, share, showroom impact.

ESSENTIAL QUALIFICATIONS AND SKILLS:

  • Bachelor’s degree in marketing, business administration or related field.
  • Marketing experience – brand or channel, building products / durables preferred
  • Experience with market research and data analytic projects. Ability to design experiments, ask the right questions, and understand, interpret and present data / findings is critical.
  • Proficient in Microsoft Office Suite, Excel skills critical (basic functions / pivot tables).
  • Organizational skills and ability to function in a fast paced environment
  • Interpersonal skills with the ability to interact with all levels of the internal and external organizations.
  • Ability to communicate in all formats – including written and formal presentations
  • Financial literacy including budgeting.

PREFERRED QUALIFICATIONS AND SKILLS:

  • Master’s degree in marketing or business administration
  • Experience working with a big box retailer
  • Sales experience