Channel Strategy Manager in Ann Arbor at Masco Cabinetry

Date Posted: 8/10/2018

Job Snapshot

Job Description

Masco Cabinetry has an immediate opening for a Channel Strategy Manager at our corporate headquarters in Ann Arbor, MI!

Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets®. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry products have been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association.


Responsible for making KraftMaid the brand of choice for kitchen designers and merchants at a valued and critical retail partner.


  • Maximize brand share within the channel by driving 1) designer engagement 2) showroom excellence 3) identifying and executing programs that drive performance
  • Partner with the customer’s merchant team to expand their share in the category as well as KraftMaid’s brand share.
  • Design and execute market research and data analytics to answer critical channel questions and make fact-based decisions.
  • Collaborate with the customer, internal sales team, and brand team to develop channel strategy. Translate strategy into actionable plans, projects, and programs.
  • Measure and optimize return on investment for plans, projects, and programs.
  • Develop and implement a holistic designer education and engagement program that leverages all available touch points – including training and other event based programs, sales calls, and digital opportunities.
  • Maximize brand impact within the channel by developing and driving a comprehensive showroom strategy.
  • Develop, measure, and drive critical KPI’s, not limited to: designer satisfaction, designer advocacy, share, showroom impact.


  • Bachelor’s degree in marketing, business administration or related field.
  • Marketing experience – brand or channel, building products / durables preferred
  • Experience with market research and data analytic projects. Ability to design experiments, ask the right questions, and understand, interpret and present data / findings is critical.
  • Proficient in Microsoft Office Suite, Excel skills critical (basic functions / pivot tables).
  • Organizational skills and ability to function in a fast paced environment
  • Interpersonal skills with the ability to interact with all levels of the internal and external organizations.
  • Ability to communicate in all formats – including written and formal presentations
  • Financial literacy including budgeting.


  • Master’s degree in marketing or business administration
  • Experience working with a big box retailer
  • Sales experience