Channel Manager in Santa Ana, CA at Behr Process Corporation

Date Posted: 9/22/2019

Job Snapshot

Job Description

Job Description

The Sr. Channel manager acts as a liaison with sales and product marketing.  They align go-to-market strategy with retailer objectives to drive end user take away at retail.  The Sr Channel manager is an expert in the category and channel.   They will use their expertise to assist in successful product launches, deliver customer presentations, manage account profiles, monitor competitive retailer and retailer online activity, and form plans to increase market share.

  • Functions
    • Category management analysis to improve strategies and plans
    • Communicate value propositions and training tools
    • Manage effective launch of new products, including communication and training
    • Develop tactical in-channel marketing plans, sales strategies and materials for specific market needs
    • Partner with training organization to develop training tools including iPK training materials for existing and new products
    • Develop performance objectives, financial targets, and critical milestones
    • Utilize competitive trade promotion – field visits, market track analysis for product mix, promos., pkg., pricing, and TraQline
    • Develop and implement category and promo strategies (NLPs, rebates)
      • Monitor competitive promotional activity
    • Work with product and visual merchandising teams for in-store merchandising, displays and promos
    • Work closely with Product Marketing, Sales and Sales Administration to successfully execute new product and in-store display launches
    • Identify and establish distribution strategies including online opportunities
    • Develop and manage in-store collateral and iPK materials
      • Partner with Shared Services and approve activities to generate consumer demand with the end user (in-store, and retailer online)
      • Retail content including promotions for all online activities


Education equivalent to a Bachelor’s Degree

3+ years of progressively responsible experience in marketing field


  • Ability to organize and manage multiple tasks and tight timelines
  • Strong communication skills, both written and verbal
  • Strong knowledge of MS Office applications, especially PowerPoint.


  • Willingness to travel on limited basis


Full or Part Time

Full time

BEHR (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.