Associate Channel Manager in Indianapolis at Delta Faucet Company

Date Posted: 8/2/2018

Job Snapshot

Job Description

Purpose:

The Associate Channel Marketing Manager aides the development and execution of focused retail marketing plans to grow sales within specified segments of the business. This person strives to ensure that sales and marketing plans are aligned.



Nature & Scope:

This position works directly with the brand and sales teams to develop marketing plans aligned with brand and sales goals. He or she will assist in the execution of go-to-marketing strategies. The Associate Channel Marketing Manager will have contact with customers to remain abreast of current industry trends and opportunities for growth. An essential part of this role is the execution of marketing tactics including collateral, POP, product displays, etc. The Associate Channel Marketing Manager is involved in cross-functional coordination with Sales, Marketing (product and brand), and Customer Solutions to optimize program and promotional activities. This individual works with the appropriate personnel within the brand and sales department to ensure execution of segment plans.



Dimensions:

  • Manages and forecasts marketing and merchandising materials for specific customer(s)/segment

Principal Accountabilities:

  • Leads and/or assists in the execution of marketing plans for new product launches
  • Leads and/or assists in the execution of customer specific advertising and marketing initiatives
  • Manages multiple concurrent projects of various scope and complexity
  • Analyzes product mix within all channels
  • Develops, executes and measures customer-specific promotions
  • Executes channel specific plans originating in the Sales department
  • Directs channel specific display, merchandising and POS strategy
  • Maintains inventory of POP and store displays
  • Performs channel analysis and intelligence gathering
  • Develops, analyzes, and manages customer programs
  • Creates and manages event-marketing strategies
  • Reads, summarizes and distributes notated articles related to area of responsibility
  • Manages activities of external agency partners to achieve above accountabilities

Education and Experience/Skills:

The ideal candidate will have a BS in Business or Marketing related field and at least 3 years of related marketing experience; or equivalent combination of education and experience. Must be able to analyze and interpret data from various sources and apply to business needs as well as have an understanding of consumer behavior: purchase process, brand positioning and shopping behavior. This incumbent must be able to communicate effectively at all levels of the organization as well as with customers. This role must be able to multi-task in a fast-paced, changing environment and be able to prioritize multiple, often competing priorities. Must be able to evaluate decisions based on the impact to the customer and display a willingness and ability to provide world-class customer service. Frequent travel required.

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