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Marketing Research Analyst in Winston-Salem, NC at Liberty Hardware

Date Posted: 4/23/2019

Job Snapshot

Job Description

Job Description

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe’s, Menards, Target and Walmart), online (including, kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity – of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you’ll find in any workplace! When you join Team Liberty, you join a family of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. #LibertyHardwareTeam


Provide Liberty Hardware with continuous, valid, reliable and actionable information on overall marketplace trends and performance of Liberty’s brands/categories/retailers versus objectives and competition. Primary focus is to support the Market Research Manager with research needs and serve an active role in accomplishing the goals/responsibilities of the overall Market Research program at Liberty Hardware.

Responsibilities Include:

  • Responsible for developing, programming and analyzing primary research projects using survey tools or working with outside vendors to facilitate.
  • Take an active role in collaborating, executing and presenting qualitative and quantitative research.
  • Provide analytic support for Liberty constituents, compiling data, analyzing for trends/patterns, and summarizing findings by identifying key learnings and implications.
  • Become a category and business expert in order to lead in connecting category dynamics with current business strategies
  • Assist Market Research Manager with coordinating, executing and reporting of research results from qualitative and quantitative market research.
  • Act as a mentor to peers/users of research data in the areas of problem/issue definition, analysis, integration of information from various data sources, development of well-founded recommendations, and communications of those findings and recommendations.
  • Responsible for maintaining and updating Market Research Library.
  • Lead interaction of Liberty Hardware Panel with developing, programming and analyzing insights with recommendations on usage.

The ideal candidate will possess:

  • Bachelor’s degree in Business, Mathematics, or related field
  • At least one year of relevant Market Research experience, including experience with primary and secondary research
  • (Equivalent combination of education and experience will be considered but a minimum of a bachelor’s degree is preferred.) 
  • Knowledge and experience with traditional and innovative market research methodologies including qualitative and quantitative. 
  • Consumer products industry experience preferred. 
  • Proficient in Microsoft Office (Word, Excel, and PowerPoint), Outlook and the Internet


Shift 1 (United States of America)

Full or Part Time

Full time

Liberty Hardware (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Liberty Hardware is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.