Marketing Programs Specialist in Vista, CA at Watkins Wellness

Date Posted: 7/25/2019

Job Snapshot

Job Description

Job Description

We are hiring a Marketing Programs Specialist to join our Marketing team!


Do you have a passion for developing and administering marketing programs? As the Marketing Programs Specialist, you will work closely with the marketing team in the execution of strategies, plans and marketing activities that help specialty retail dealers effectively use marketing programs.  You will also focus on developing optimized and automated programs to consumers online and offline. The key responsibilities of this position include: development, implementation and administration of dealer programs, dealer and Regional Sales Manager support, project management and support of promotions along with other initiatives that drive business growth.


  • Are you resourceful and organized? You will work with the Sr. Manager of Customer Experience and Brand Managers to develop, coordinate, enhance, launch and administer new and existing marketing programs while focusing on increasing dealer participation in, and effective use of, marketing programs. These programs include, but are not limited to: co-op, consumer financing, Access portal, dealer extranet, and dealer incentive trip.
  • Are you a team player? You’ll collaborate with other marketing staff to support various national and local marketing efforts and promotions as well as support marketing automation, artificial intelligence, and other campaigns as it relates to dealers and end consumers.
  • Are you customer focused?  You will provide excellent customer service to dealers and Regional Sales Managers in the support of all marketing programs and national campaigns. You will also manage day to day activities with agencies developing websites for dealers.
  • Can you train others? You’ll assist with identifying opportunities for training, then following through on the development and execution of a training curriculum that helps with the utilization of programs. You will conduct trainings via online webinars and in-person presentations at conferences, meetings, and special events.
  • Are you a wordsmith? You will draft communications regarding messages related to marketing programs and the dealer incentive trip.
  • Are you a creative thinker?  You will collaborate with the Business Development team to create tailored marketing programs presentations to help acquire dealer prospects in open markets.
  • Are you detail oriented? You’ll assist with planning for the dealer incentive trip and annual dealer meetings including logistics, event planning, trip registration tracking and monthly mailings.
  • Do you look for ways to stay current?  You’ll keep ahead of general marketing and retail marketing trends through personal development and growth by attending trainings, certifications, webinars, networking events, and other opportunities to sharpen your knowledge. 


  • Bachelor’s degree in Marketing, Business Administration, or other related field.
  • Two to three (2-3) years of marketing programs, marketing automation/CRM or general marketing experience. Retail marketing experience a plus.  The equivalent combination of education and/or related experience may be considered.
  • Experience with marketing tools such as Salesforce, Eloqua, Marketo, etc…
  • High proficiency level in Microsoft Office suite, specifically Word, Excel, and Access.
  • Ability to manage third party vendors effectively.
  • Ability to conduct trainings at large public forums, small group settings and in one-on-one situations.
  • Excellent verbal, written and presentation skills with the ability to interact with all levels within the organization.  Strong ability to work in a team environment. 
  • Willingness and ability to travel 5% of the time.


At Watkins Wellness®, people matter.  To help you, “Feel good. Live well™”, at work and at home, we provide a competitive package including: exceptional health and wellness benefits, paid time off, bonus, profit sharing, 401k, tuition reimbursement and much more.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Full or Part Time

Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.