Director, Product Management in Novi, MI at BrassCraft Manufacturing

Date Posted: 11/13/2019

Job Snapshot

Job Description

Job Description


The Director of Product Management will be responsible to drive revenue and profitability growth through development of product, marketing and pricing strategies and through product lifecycle management. Responsible for managing a team of Product Managers and all aspects of the product family, including strategy development, business planning, new product development, gaining cross functional alignment and driving the commercialization of the business plan. Act with an entrepreneurial spirit and manage the product family with a GM mindset. This role requires strong strategic thinking, strong leadership skills and B2B experience. The Product Management Director will develop a deep understanding of the market including trends, customer needs, product applications, and competitors. Collaborate with Sales to gain a deeper understanding of end-users’ product needs by customer segment; ensure product needs are being met and gain insights on unmet needs. Partner with Manufacturing and Supply Chain on value engineering opportunities.

This individual will be required to utilize that market knowledge to identify growth opportunities and develop winning strategies. Effectively communicate with key internal stakeholders and influence other functional teams such as Sales, Operations, Marketing, and Engineering among others. This position will be accountable for achieving annual revenue and profit targets and developing a strong team of Product Managers.

This position is designed to provide BMC with strategic direction as it relates to the management and expansion of product offering in the market. The person in this role will lead discovery of these opportunities as well as leading the development of business proposals for approval by the Executive leadership team. The role will work with key customers, suppliers, potential suppliers, research firms, and internally with all functions.

This position reports to the Vice President, Marketing & Product Development. Reporting to this position are Product Managers responsible for multiple categories.


  • Manage Product Management team that is responsible for product life-cycle management, including development and execution of product rationalization
  • Responsible for product positioning for product category
  • Deep understanding of market dynamics including competition, customers, market trends, supplier offerings, and new technologies.
  • Will work closely with customers & suppliers to research and document needs as well as understand the various applications
  • Responsible for leading team through the development and execution of BMC’s product strategy and product roadmap to drive increased revenue
  • Conduct regular voice of the market research to generate new product ideas and detailed product requirements for new product line offerings
  • Develop and implement growth strategies based on market needs in efforts to increase BMC’s share within specific product categories
  • Partner with Channel Marketing to update and develop collateral & tools to drive increased business; develop promotions, campaigns, and brand awareness of BMC offerings
  • Responsible for understanding competitive pricing / portfolio while developing a price strategy for new offerings as well as managing annual price adjustments for BMC product lines


  • Bachelor’s Degree in Business/Marketing
  • Minimum 10 years of professional work experience with an emphasis in Product Management
  • Experience leading, coaching and developing direct reports
  • Experience working cross-functionally in a highly collaborative environment closely with Operations, Engineering and Supply Chain on continuous improvement initiatives
  • Knowledge of P&L and financial statements
  • Willingness to travel up to 25% of the time


  • MBA specialized in Marketing
  • Home Improvement and/or Building Materials product experience


  • Successful track record for problem solving, idea generation and program execution
  • Cross-functional leadership – ability to lead complex projects involving stakeholders across multiple functions, sites and regions
  • Team player with excellent negotiation and interpersonal skills
  • Strategic mindset with a focus on execution and delivery
  • Data analysis – ability to analyze data and recommend action based on data insights and trends
  • Strong communication and presentation skills
  • Strong interpersonal skills with ability to lead, interact, focus, resolve conflict and drive consensus among individuals from a variety of disciplines; strong diplomatic skills
  • Entrepreneurial- the ability to initiate new and creative programs and collaboratively execute across the organization


Craft Your Career with Brasscraft Manufacturing Company!

The Company:

Masco Corporation (NYSE: MAS), with sales revenue over $7 Billion, is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our portfolio of industry-leading brands includes Behr® paint; BrassCraft®, Delta® and Hansgrohe® faucets, bath and shower fixtures; KraftMaid® and Merillat® cabinets; Milgard® windows and doors; and HotSpring® spas. We leverage our powerful brands across product categories, sales channels and geographies to create value for our customers and shareholders. For more information about Masco Corporation, visit

Brasscraft Manufacturing Company:

Brasscraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service and repair parts, and drain cleaning and plumbing hand tools for the new construction and repair/remodel markets. Headquartered in Novi, Michigan, Brasscraft supports a wide array of channel partners including wholesalers, retailers and specialty dealers, who serve residential and commercial markets across the Americas. Brasscraft has set the plumbing standard for 70 years, with industry leading brands including BrassCraft®, Plumbshop®, and Cobra®.


Full or Part Time

Full time

Brasscraft (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Brasscraft is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

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No visa sponsorship is available for this position, unless specified within the job description.