Digital Marketing Coordinator in Independence, OH at Kichler

Date Posted: 7/29/2019

Job Snapshot

Job Description

Job Description

Our Brand Management team is expanding and adding a Digital Marketing Coordinator. This position will assist with planning and manage the execution of projects that further Kichler’s brand presence with core audiences. This role assists with assuring quality executions for website enhancements, new applications, search marketing and email programs. In this role, you will have the opportunity to collaborate with our team of marketers, designers and writers in addition to outside agency partners.  

The ideal candidate brings a 3+ years of digital marketing experience managing projects and marketing activations across multiple mediums. Candidates must have hands-on experience working with content management systems, email platforms and reporting tools.    

Specific Responsibilities and Expectations

  • Participate in planning activities and manage executions to further the roadmap and betterment of Kichler.com
  • Work with channel marketing, product and sales to align business objectives and digital tactics, providing recommendations for digital tactics to further channel growth strategies
  • Act as a project manager on assigned projects managing through to execution, balancing brand standards, business objectives and stakeholders
  • Provide support for eCommerce activations, content and brand development that stay on-trend with eCommerce best practices and optimal performance
  • Assist with brand awareness and engagement campaign development, identifying and aligning core campaign goals, messaging and KPIs
  • Work with internal and agency partners to create layouts, creative assets, content and quality testing of deliverables
  • Execute onboarding and nurturing email campaigns end-to-end for multiple segments -build, test, and deploy through our email platforms
  • Execute content campaigns dynamic content rulings and A/B testing for Kichler.com
  • Identify and manage optimal cross medium experience for all segments - connecting paid programs, email and relevant website content experiences
  • Provide trend analysis, benchmark reports, attribution analysis, and provide suggestions to grow and optimize, creative displays and ad copy testing
  • Oversee the results reporting and optimization of core campaigns, providing recommendations for campaign betterment
  • Align campaign strategies and executions with eCommerce and Channel Marketing, assuring holistic approach and analyzing results

Skills and Experience

  • Minimum 3 years experience managing website projects, digital marketing campaigns and email programs
  • Strong understanding of website development processes and attention to detail during quality assurance
  • Experience working with content management platforms, email marketing tools and metric reporting tools
  • Proven experience managing high performing campaigns
  • Strong analytical skills and ability to compile from multiple data points and present findings in a professional and digestible format
  • Solid understanding and knowledge of digital marketing trends and best practices
  • Excellent project management skills, with an ability to manage multiple projects with unique deadlines at the same time
  • Strong communication skills, with a keen ability to communicate technical topics in a simplified and concise manner
  • Basic understanding of HTML development, and CSS a plus

Why Kichler?

Kichler is a leader in interior and exterior decorative lighting, landscape lighting and ceiling fans. Kichler products are available through authorized independent lighting showrooms, electrical distributors, procurement companies, irrigation distributors and select e-retailers.

What we offer you as a Kichler employee:

  • Competitive salary, Paid vacation 
  • Comprehensive medical, vision and dental insurance 
  • Available 401(k) program with generous company match (no waiting period, 100% vested)
  • Company-paid life and STD/LTD disability coverage 
  • Onsite cafeteria and work-out facility (free yoga and personal training classes weekly)
  • Location: Adjacent to Cuyahoga Valley National Park
  • Employee discount purchase program (MASCO partners)
  • Company events including Night at the Indians, Holiday party, Breakfast with Santa, Summer Picnic lunches

The Kichler brand encompasses more than 3,000 products, including chandelierswall sconcesbath lightingceiling fansunder-cabinet lightinglandscape lightinglamps and accessories. A leader in energy-efficient technology, Kichler's line of Design Pro LED fixtures feature several winners of the Lighting for Tomorrow Award, sponsored by the Consortium for Energy Efficiency, the U.S. Department of Energy and the American Lighting Association.

Shift

Full or Part Time

Full time

Kichler Lighting (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Kichler Lighting is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish


E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.