Customer Marketing Manager - Ecommerce in Winston-Salem, NC at Liberty Hardware

Date Posted: 11/30/2019

Job Snapshot

Job Description

Job Description

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe’s, Menards, Target and Walmart), online (including, kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity – of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you’ll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great.  #GreatPlaceToWork #LibertyHardwareTeam


Key customer expert.  Responsible for the development, execution of annual customer specific marketing plans and budget inclusive of shopper insights research, merchandising roadmaps, promotions, catalog assortment, digital banners, landing pages, and all traffic-driving vehicles.  Conduct in-depth data analytics to find insights that will drive win wins for Liberty and its key customers.  Identify and analyze new key customer specific opportunities for profitable growth,  lead scoping and oversee strategy and business case development.  Mentor and coach junior staff.


Strategy Development

  • Key customer expert – understand customer and Liberty Hardware objectives and strategies to drive win-win situations
  • Partner with Marketing Research to perform market and trend research, determine market potential, identify shopper needs or trends to develop shopper/customer specific digital marketing plan
  • Perform competitive analysis to understand how competition is placed across various competing retailers
  • Conduct gap analysis to identify opportunities to grow Liberty's business with the customer via new product, assortment, merchandising, cross selling, promotions, etc.
  • Analyze category specific customer P&L and provide analytical insights to Sales on development of customer plans
  • Research and share best practices in customer marketing with marketing colleagues including cross categories
  • Manage the category - customer P&L

Customer Engagement

  • Manage the planning and execution of product line or business reviews as requested by the customer
  • Define and develop digital merchandising (for new and existing products), banners, landing pages, and digital campaigns that drive sales and improves end user shopping experience
  • Develop materials for and deliver customer presentations
  • Develop plans for building presence on customer’s websites
  • Maintain and build relationships with key customer; work with the customer to collectively build annual plan
  • Identify and address channel conflicts
  • Define and develop annual customer specific marketing plans and creative briefs that are in line with category objectives, including the development of promotions, managing the promotional P&L, tracking and auditing
  • Create relationships with the customer’s marketing organization and develop actionable insights into their vision, go to market strategy, key initiatives and their full menu of marketing activities

Cross-functional Collaboration

  • Work with Marketing to understand category specific marketing plans and customize the plans for the customer accordingly
  • Provide direction to marketing coordinators to address customer requests
  • Provide scope and strategy direction to project management lead
  • Support all aspects of life cycle management

People Management

  • Solicit feedback from internal customers and translate into continuous improvement opportunities
  • Provide on-boarding, coaching and training to junior staff as needed


  • Bachelor’s degree in Marketing or Business
  • 4-7 years’ product or channel marketing experience
  • 2+ years of ecommerce experience
  • Consumer package goods, home improvement or building products experience
  • Experience working in a channel or product marketing role with P&L responsibility


Full or Part Time

Full time

Liberty Hardware (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Liberty Hardware is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.