Associate Brand Manager (Marketing) in Ann Arbor, MI at Masco Cabinetry

Date Posted: 9/9/2019

Job Snapshot

Job Description

Job Description

Masco Cabinetry has an immediate opening for an Associate Brand Manager, at our corporate headquarters in Ann Arbor, MI!

Masco Cabinetry manufactures five nationally recognized cabinetry brands, KraftMaid®, Merillat®, QualityCabinets®, Cardell Cabinetry®, and One Two One Cabinetry®.  Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry products have been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association.

JOB SUMMARY:

The Associate Brand Manager is responsible for developing and implementing long and short-term marketing strategies and plans that create customer, designer and homeowner engagement, drive loyalty and preference for our brands and achieve sales, share and profit objectives.

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:  

  • Develop the overall vision and strategy for the customer experience with assigned brands. Translate strategy into actionable plans, projects and programs.
  • Develop meaningful brand positioning and messaging for assigned brands and product lines that creates added value and effectively communicates product advantages to designers and customers.
  • Work collaboratively with Product Development, Customer Strategy and Sales teams to develop and execute an integrated marketing plan, including new product introductions, to deliver on the brand value proposition and drive incremental sales.
  • Collaborate with the Customer Strategy and Sales teams to develop and execute a comprehensive showroom strategy for the dealer channel for respective brands, ensuring appropriate return on investment.
  • Direct outside agencies on the development of compelling brand content including, literate, selling tools, displays and communications that support the brands and product lines.
  • Collaborate with the digital team to develop, implement and manage websites, social media strategy, digital lead generation efforts and digital merchandising.
  • Work with internal stakeholders to manage VOC research initiatives to gain meaningful insights and translate into actionable strategies and tactics to improve the overall brand experience.
  • Measure and optimize return on investment for all plans, projects and programs.
  • Develop department budget and manage projects to approved budget.
  • Monitor industry marketing trends and tactics.
  • Deliver on revenue and profitability metrics.

ESSENTIAL QUALIFICATIONS AND SKILLS:

  • Bachelor’s degree in marketing, communications or related field. 
  • 3+ years of experience in brand management, marketing communications or channel marketing.
  • Proficient skills developing integrated, multi-discipline marketing plans with a focus on digital.
  • Thorough understanding of marketing principles across all disciplines, including but not limited to: literature, collateral, POS/merchandising, advertising, social, PR, web/digital/interactive.
  • Strong project management skills, managing multiple projects within compressed timeframes.
  • Excellent verbal and written communication skills with the ability to interact with internal and external customers.
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Ability to travel up to 20%.

PREFERRED QUALIFICATIONS AND SKILLS:

  • Master’s degree or MBA in marketing, communications, journalism or related field
  • Experience in building industry, home improvement retail environment and/or independent dealer channel
  • B to B to C experience

Shift

Full or Part Time

Full time

Masco Cabinetry (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Masco Cabinetry is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish


E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.